It was important that our edition didn’t become a pastiche: we wanted to evoke the original manuscripts while creating something accessible. The inspiration behind the design began with a trip to Lambeth Place Library to view MS 224m one of five manuscripts believed to be written in Malmesbury’s own hand. Although digital technology means that some illuminated manuscripts are now available to view online, there is no substitute for handling the real thing.
With a book such as The Deeds of the English Kings, rooted as it is in a particualr aesthetic tradition, this presents a particular challenge. “Our aim with every Folio title is to create an edition in which the production and editorial values reflect and heighten the qualities of the original text. Folio Society senior designer Charlotte Tate describes the process: JWB: Our redesigned edition of The Deeds of the English Kings, an ambitious history of the English kings originally written in the early 12th century by the librarian of Malmesbury Abbey. Can you talk about a recently published title you are particularly proud of and what went into its creation ? Spine and cover of The Deeds of the English Kings, The Folio Society editionĭ&B: Your editions are noted for their fine materials and detailed attention to design. It is not easy, but we are reassured by the fact that once people-of whatever age-actually handle our books, they are wowed by them. You have correctly identified the challenge of attracting younger customers to our very tactile publications through the non-tactile digital media available today.
JWB: Historically our typical subscriber is relatively elderly and predominantly male. If, by keeping our prices reasonable, we can encourage more sales, a “virtuous circle” will result, with longer print runs helping to keep prices down.ĭ&B: How would you describe your typical subscriber and do you find you are able to attract younger people who have grown up on books that are more a product of technology than artisanship? Joe Whitlock Blundell: Very difficult indeed! We think we’re pretty good at the beauty part, but it requires considerable creative ingenuity to deliver this at an affordable price. Interior spread from The Deeds of the English Kings by William of Malmesbury, written in the 12th century, The Folio Society edition
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